The Key facet that the VP Marketing required was the ability to synchronize the brand message across all existing product lines, and ensure that new products and product modifications were consistent with the company brand promise.
In addition the role involved aligning expectations and activity with domestic marketing teams within the USA and outside, developing and disseminating a central message of marketing excellence across the company. All candidates considered for the position required direct experience of the Pulmonology device market alongside a track record for delivering marketing excellence from a board level of seniority.
Four candidates were submitted of which the two candidates with the greatest drive were selected for final interview. The ultimately successful candidate was a perfect storm of the right experience, right location and right drive to take ownership of and perfect the company message.