Through a pre-existing relationship between Guided Solutions directors and the newly appointed CEO of an ambitious Scandinavian Start-up, we were instructed to build, on their behalf, a sales team across Western Europe. Our client was looking to introduce a direct sales presence into the Netherlands, Germany, UK, Norway Denmark & Sweden.
The company, based out of Finland had developed a highly novel technology with potentially disruptive application centred on the Orthopaedic space. The technology had been originally developed by two Phd research students out of the University of Helsinki.
The product area which their technology had application within was very much on the side of saturation. Two multi-nationals had cornered the market with seemingly little appetite for the adjustment our client’s proposition presented.
The product in question had been rigorously trialled clinically, regulatory approval achieved. Now all that remained to be done was to build a sales pipeline. According to the data gathered, the product presented both an improvement in clinical outcomes and a reduction in price from a health economic point of view in comparison with those products already dominating the marketplace.