Our client, a young interventional cardiology startup company with its parent entity based in Asia, was expanding its commercial operations into the EMEA region. Up until this point, the company had been utilising the services of consultants to map prospective markets but did not have anyone on-headcount with the required knowledge and experience. The role was conceived to move towards self-reliance.
The Vice President of Operations EMEA would be brought on board to conceive the location of and ultimately build the body of a front-line sales team to cover the key territories within the region. The company had little in the way of infrastructure and so an individual who had experience of establishing a sustainable P&L was pivotal, as was establishing and leveraging a broad KOL network.
Three viable candidates were selected for advanced profiling through our proprietary cloud-based behavioural assessment platform, GS Compass. Each candidate had direct cardiology market experience and a strong KOL network. The key differentiator in reaching the final decision was the extent to which each of the candidates projected confidence and assured the board of their ability not just to manage the entity independently, but to advise the main board as to the correct course to take.
96% of employees hired using the GS Compass platform are still in place after 12 months.