Pharmaceutical company Almirall is launching a campaign to raise awareness of the psychological impact of rosacea.

‘The Red Girl’ campaign centres on the story of a girl with rosacea who is embarrassed by the condition, especially in social situations.

The campaign has been timed to coincide with spring, when the skin condition often worsens with temperature changes, more sunlight and greater inclination to be outdoors.According to Almirall, people with rosacea are more embarrassed when they blush than those who don’t have the condition. The awareness drive is aimed at showing how this chronic dermatological disease of unknown cause can have a significant and detrimental effect on the person’s quality of life.It also promotes the idea that tailored treatment regimes can help to improve the symptoms, by focusing on three aspects: patient education, skin care and pharmacological interventions.