Demand for non-surgical treatments has steadily increased while interest in cosmetic surgery procedures has declined by 10% over the past year, according to new statistics from WhatClinic.com.The fastest growing cosmetic trend of the last year was non-surgical nose jobs, with an increase of 29%. The treatment was particularly popular among those aged 18 to 24.The percentage of women seeking non-surgical nose jobs was significantly higher at 85% compared to 75% of those looking for the surgical option.Dermal fillers topped the list of non-surgical treatments and are also on the rise as a fast-growing trend, with traffic up 16% in the past year. The injectable fillers reduce fine lines and wrinkles by adding volume to areas of the face and lips. Traffic remained high for lip augmentation and spider vein treatment despite a decrease compared to the previous 12 months.Demand is down for all top five surgical cosmetic procedures listed on WhatClinic.com, which is in keeping with the recent British Association of Aesthetic Plastic Surgeons (BAAPS) findings which found that the number of invasive cosmetic surgery procedures in 2016 was the lowest in almost a decade.Liposuction remained the most popular surgical cosmetic procedure over the past year, despite a decrease of 6% in traffic. Breast implants, at number three, experienced the highest volume of interest of the surgical procedures (36,609 visitors) but saw a huge decrease in traffic over the past 12 months, down by 31%.Commenting on the data trends, Phillip Boyle, head of consumer matters for WhatClinic said, “What we’re seeing on the site is an increase in demand for less invasive, non-surgical treatments that can help patients get the aesthetic change they’re looking for, without the cost or recovery time required of cosmetic surgery. Interest in surgical procedures is still very much there, but there are now more options for patients, especially for those who want to make minor improvements and subtle changes.”